This is an interesting stat from Visa Canada’s recent Ipsos Reid poll:
The average Canadian is planning to spend four hours shopping online for Christmas, and eight in-store.
Does that include you?
It completely includes me, I love online shopping and will spend probably double that number of hours doing so.
The always excellent Karen von Hahn makes a very compelling argument against online shopping (for garments) in In defence of in-store. Read it, it’s good.
I also do much of what Karen says: I touch, I try on clothes. I’ll stick my foot in a random display boot if it’s somewhat cute and happens to be my size. I love the smell of certain clothing stores; the high street thrills me. But when I have the option to buy online, I don’t get swept away in I must have this. I go home, I think about it, and if I still want it a few days later, I’m happy not to have to return to the store. I didn’t impulse-buy and I didn’t stand in line. And then there’s the double-gratification: I was excited buying online, and I am excited again when it arrives in the mail.
So that’s my defence of online shopping, which is weaker not for the least of which because not everyone offers it (with free shipping), but some of my fave retailers do. And that’s why I’ll be filling a bunch of online carts in December.
I did also want to mention another tip I saw on the survey from Visa: If you check out visaperks.ca, you’ll find online discount codes for cardholders.
Happy (virtual) shopping!