Tips from CBC’s Dragons’ Den
Whether you’re pitching on CBC’s Dragons’ Den or getting a project approved for your boss here there’s something to learn. We talked to some of the business-funding Dragons for their best advice to people putting pitches together for business or project ideas.
From David Chilton, the newest dragon as well as the well-known author of The Wealthy Barber:
Have a good story
“For the pitchers it is so important to be good storytellers. If you can engage the emotions of the Dragons, you’re halfway home.”
Do your homework
“Attention to detail is key…old fashioned hard work and pride is important.”
From Bruce Croxon, digital guru:
Know your numbers
“We get a lot of ideas who have some merit, but they haven’t put the same amount of time into valuation as they have into the idea.”
Fix a problem
“The best ideas come out of an identifiable need. If you’re trying to convince people that there’s need, that’s a problem.”
Put a lid on your ego
“If you’re not open to input and it is all about your ego, that’s a pretty good sign that you’re not going to be able to form a working relationship. I’m finished working with people like that….It’s not personal, it’s just business. Let’s take the negative emotions out of it.”
Arlene Dickinson, marketing communications entrepreneur:
Have a thick skin
“You need to have a thick skin in business..even though your business is personal to you, you need to be able to take criticism of it.”
Don’t fear emotion
“If you’re not passionate about what you do…and if you can’t believe that what you do adds value then what are you doing every day?”
Check out this season’s pitches starting tonight at 8 pm on CBC, or watch shows online at CBC.ca



