When it comes to new-product perkiness, most beauty editors I know sit up straight and pay attention when Viktor & Rolf decide to release a new perfume.
The quirky, charming duo are fashion designers from Amsterdam that have a great way of infusing fun and sophistication into their completely surreal style.
Their very successful 2005 perfume, Flowerbomb, came in a grenade shaped bottle that “exploded” into a thousand flowers. Sounds cheese ball, but everyone loved it.
I’ve got their newest fragrance, Eau Mega, on my desk right now - it’s a big, bold, statement of a perfume (and a bottle), and it’s made to inspire the same in the woman who wears it.
One squeeze of the “megamizer” (yup, “megamizer), and you’re greeted with a fresh, green hit of violet leaf, green basil and pear. It settles onto the skin with a floral mix of sambac jasmine and peony. It’s editorially incorrect to use a cliche for originals such as V&R, but this perfume truly is a modern twist on a classic floral theme.
The pair describe the woman that wears Eau Mega as someone with “the allure, charm, beauty and confidence of those who have nothing to prove.”
I like the sound of that.
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Comment by hipidm — June 17, 2010 @ 6:36 pm