The recession has claimed another victim – and this time it’s a particularly pretty one. Prescriptives, the cosmetics company owned and distributed by Estee Lauder is closing up shop. By the end of January 2010, the brand will be no more.
The main reason cited for the line’s close? The brand’s “long term business model is no longer viable in the current market environment,” so they’re looking to re-organize resources to focus on other areas.
I’ll be wearing black for a week to get over this news.
Prescriptives was one of the first mainstream companies to embrace the wide range of skin colours women have. Their Custom Blend service made them the go-to brand for many women frustrated with the lack of shades available for women of all colours – their “colourprint” service would literally mix the exact colour of your skin – it made buying foundation fun. If you’re a Prescriptives lady, now is the time to head to your local department store and buy up your favourites.
If you’ve never had the pleasure of using this line, here’s what I recommend snatching up before the lights go out next year:
Calyx Exhilarating Fragrance*. This was dubbed as a five-star masterpiece of a perfume by renowned fragrance critic, Luca Turin – he says this fruity, floral mix is one of the few perfumes a woman could wear for her entire life. I agree.
All Skins Mineral Makeup SPF 15. An oil-free, 16-hour long-wear foundation containing amethyst and rose quartz that makes skin glow.
Flawless Face Primer. A fantastic smoothing primer that contains the anti-oxidant green tea. It does everything a primer should do: soften fine lines, control oil and give the complexion a boost before applying foundation.
www.prescriptives.com
*Good news – Prescriptives may be shutting down, but Calyx will still be sold in fragrance bars and department stores via a different distributor.