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I’d like to think I’m sophisticated but you know what? Sometimes I’m just not. Case in point: Sometimes I choose wine based on how pretty the label is. I have made some inroads into educating my palette, but when it comes to confronting the little-boutique-in-the-grocery-store wine selection on a Friday afternoon before a friend or two joins me - I’m the person picking the pretty bottle.

I suspect I’m not alone, because there’s a new fashion-inspired brand of wine: Strut. It offers what the press release calls “fashion-focused packaging” and amusing names: Chardonista, Well Heeled Wine, Cab Couture, and Red Over Heels. There’s a little contrarian part of me that wants to reject the wines for being a little bit too - well - cutesy. But the truth is, put me in front of the racks at Wine Rack Stores (where they are available) and chances are pretty good they’ll be coming home with me.

I bet the wine’s good too - but it might not even matter that much. (Click on the pictures to check them out.)

So how terrible is this? Are you slinking around with pretty  bottles too?